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🤠 Welcome to the Wild WEST - Grida WEST for Referral Campaigns

Your fun, flexible, and powerful referral engine.

Grida WEST is a next-gen referral campaign platform designed to help marketers launch campaigns that grow fast and reward better — without depending on devs. But don’t worry, developers get a fully structured and secure backend to plug into, too.

✨ What You Can Build​

🪜 The Milestone Referral​

Example: "Invite 5 friends, get $5 credit. Invite 10, get $15 credit."

Create campaigns with increasing rewards. Participants feel progress, and the excitement builds as they reach the next goal. Think gamified referral ladders.

🚀 The Startup Prelaunch Waitlist​

Example: "Refer friends to move up the list."

Perfect for launches. You get early buzz and viral sharing. Invitees jump the queue by bringing in friends.

📬 The Newsletter Referral​

Example: "Refer 3 friends and unlock our Pro Series."

Reward readers with content, coupons, or swag when they share your newsletter. Integrates well with Mailchimp, Beehiiv, etc.

🎁 The Viral Giveaway​

Example: "Enter the giveaway. Get more chances by inviting friends."

Amplify your giveaway reach. Track who referred whom, and boost chances dynamically. Rewards can be lucky draws, digital items, or just bragging rights.

🛍️ Shopify Campaigns​

Example: "Refer a friend. You both get 10% off."

Install WEST on your store and launch a 2-sided referral program that tracks to checkout. Works well with custom logic and rewards (e.g. points, credits, coupons).

🤝 The 2-Sided Classic​

Example: "Refer your friend, you get $10, they get $5."

Invite codes can be public or private. WEST supports both self-invite and referrer-invite flows. You choose who sees what.

🧰 How It All Works​

At the heart of every WEST campaign:

🎟️ Referrer​

  • A customer or user who shares a referral code.
  • Has a unique code tied to the campaign.
  • Can be limited to X invites.

📩 Invitation​

  • A trackable link/code that the invitee uses.
  • Can be refreshed (securely) before it’s claimed.
  • Once claimed, invitee becomes part of the campaign.

🪙 Rewards​

  • Milestone rewards: when a referrer hits X invites.
  • Onboarding rewards: given to the invitee after completing a quest.
  • All rewards are issued as exchange tokens, which are claimable later.

🧩 Challenges / Quests​

  • Define the required actions to complete an onboarding.
  • Examples: "Sign up", "Make a purchase", "Verify email", etc.
  • You can chain these with dependencies.

📊 Analytics​

  • Real-time logs of every tracked event.
  • Visual breakdowns of event frequency, campaign growth, and referral chains.

🌐 Built-In Pages​

  • Landing pages for sharing
  • Customer dashboard to track progress
  • Optional public leaderboards

🙋 FAQ​

Q: Can anyone start a campaign?​

Yes, as long as you’re a project owner. You can create, enable/disable, and manage all campaigns tied to your project.

Q: Can I hide the invitee's or referrer’s info?​

Yes. You control if their name or avatar is exposed. By default, we hide them unless explicitly allowed.

Q: Can a user invite themselves?​

Yes — if you want. In self-invite mode, they use a public code to generate their own invitation.

Q: What if I want the referrer to create invitations?​

You can do that too. That’s the referrer-invite mode. They create the invite and share it directly.

Yes. Unclaimed invitations can be refreshed with a new code — old codes become invalid.

Q: Is this secure?​

Yes. All campaign logic is enforced at the database level with Row-Level Security (RLS). Codes are always tied to a campaign context.

🧠 Advanced Capabilities​

WEST is built on PostgreSQL with Supabase, and provides a secure, extensible data model for devs.

🛡️ Full RLS Enforcement​

Every table has RLS enabled. Access is scoped per campaign/project. Safe for multitenant and public usage.

🔗 Unique Code Handling​

All codes (referrer or invitee) are guaranteed to be unique within a campaign. They are stored in a dedicated code registry table with triggers.

📬 Event Hooks via track()​

Track any user activity by calling the track() function. Logs are recorded in event_log, a hypertable that supports time-based analytics.

📈 Built-in Analysis API​

Use analyze() to get time-bucketed stats by event name. Great for dashboards and funnel visualization.

🧪 Rewards as Exchange Tokens​

Reward definitions are decoupled from actual redemption. Think of them as "earned" but not yet "delivered" — useful for managing inventory or prizes.

🧱 Invite Flow Functions​

All key flows are handled via SQL functions:

  • invite() – create a new invitation
  • refresh() – regenerate invitation code
  • claim() – mark an invitation as claimed
  • flag() – log progress on quests/challenges

💼 For Developers / Integration​

  • Use the SQL functions directly from Supabase or REST/RPC endpoints.
  • Schema: grida_west_referral
  • Tables: campaign, referrer, invitation, onboarding, event_log, etc.
  • Views for public use: referrer_public_secure, invitation_public_secure, campaign_public
  • Docs coming soon on webhook integrations and Zapier-compatible flows.

🔚 Final Thoughts​

Grida WEST gives you the flexibility of a headless referral engine, the safety of a battle-tested schema, and the joy of setting up campaigns without drowning in code.

Launch your first campaign today.
Track it. Share it. Reward your champions.

The WEST is wild — but now it’s yours.

🧨 Let’s ride.