This is a vintage advertisement featuring a stylized illustration of an elephant carrying a woman on its back. The style is reminiscent of Art Deco, with bold lines and geometric patterns. The elephant is depicted in shades of orange and green, with a patterned body. It has a long trunk and large ears. The woman is wearing a green turban and an orange and green patterned dress. She is seated on a banner that is draped over the elephant's back. The banner contains text that reads "GET THE HABIT WATCH each month for the new color of Helvetia Hafer and see it in the May issue". Below this is the name of the company, "The Queen City Printing Ink Co.", along with their address. At the bottom of the image are color swatches labeled "ORANGE YELLOW, 2816", "H. D. BLACK, 40", and "GREEN, 2817". There is also a copyright notice. The overall aesthetic is vibrant and eye-catching, typical of early 20th-century advertising.